I started my journey as a photojournalist — observing people up close and telling their stories through images and words. That experience taught me that every person, and every project, carries a story worth telling. My deep admiration for Seth Godin’s ideas on story-driven marketing reshaped how I think. It led me to shift paths into the world of marketing and business development — with a completely new perspective.
People don’t buy what you sell they buy the story that stirs something inside them.
People buy with emotion, not specifications.
I’ve helped businesses in Turkey, the UAE, Saudi Arabia, and Egypt grow — from real estate and medical clinics to restaurants and startups.
There’s one question I always asked.
“What story are you telling — and is it landing the way your audience truly deserves?”
I’m Hesham — a marketing and business growth consultant. Together with a passionate team, we dive into the heart of your brand, uncover its real story, and bring it to life in a way that inspires connection, trust, and action.